Only a small number of slots for the distribution of foreign films are permitted and a renewed interest in homegrown movies is further strengthening the domestic market. The government is highly protective of domestic industries and the film industry is no different. Hollywood studios are eager to grab a slice of China's lucrative box office market, but it has become increasingly difficult for foreign titles to expand their market share in China. Besides, Chinese filmgoers are accustomed to low ticket prices, which makes the average price of seeing a film in China much lower in comparison to the U.S. Visiting cinemas is not that much about the cinematic experience and more about dating or gathering with friends and families. A 2022 survey revealed that Chinese consumers tended to prioritize other entertainment activities than going to cinemas. Lockdown measures, more affordable and accessible home cinema systems, as well as extensive content library of streaming platforms are the major factors making cinema visits less appealing. In terms of market demand, ticket sales volume had been growing steadily before 2020 but the trend has reversed since the pandemic. Even the famous cinema chain Emperor UA Cinema ceased operations of all seven cinemas in mainland China in December 2022, citing significant business losses during pandemic. Many small and independent theaters could not survive the hardship and were acquired by big players. Under the pandemic effects, movie screenings, cinema visits, and seat occupancy rate all declined considerably in 2022. Wanda Cinema Line also ranked first in terms of box office revenue. Among the 52 cinema chains across the country, Wanda Cinema Line, Hengdian World Cinemas, and Guangdong Dadi Digital Cinemas operated the most theaters. As of the time of writing, there are over 12,000 movie theaters with an average of 6.8 cinema screens, an exponential growth since 2012. Nonetheless, recent consumer surveys have shown a clear preference shift from cinema experience to online video alternatives, which was expected to stay in the aftermath of the pandemic.Ĭhina’s film industry has come a long way over the past decade. ![]() In terms of production, the country was only second to India’s Bollywood, and is eager to make Chinese blockbuster hits. ![]() In both 20, the country rose to be the largest cinema market in the world. dollars in box office with a strong market demand. Before the emergence of the pandemic, China had been neck and neck with Hollywood, collecting over nine billion U.S.
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